2020 Color Trend – Shutterstock Report

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As the end of the year approaches, my expectation increases to bring here the color trends that will guide many creatives throughout the coming year! And from what I’ve seen, 2020 will be a year of strong colors !!!

We live in a crowded world of advertising. And getting featured in the visual sea is undoubtedly a great achievement! Creatives that use good assets are no doubt about to enchant and captivate the target audience!

Just look at the report that Shutterstock has prepared about color trends for 2020. The work done is a great one! By analyzing billions of pixel data from downloaded images and mapping each pixel to the nearest hex code, the report reveals which colors grew the most between 2018 and 2019, as well as local favorites from around the world.

Shutterstock’s 1.9 million customers include designers, marketers, creatives and bloggers who work months in advance on campaigns and projects. Your download options help you predict trends next year.

The fastest-growing colors in popularity include:

Lava Lush- # FF4500: A bold and fiery orange-red that catches the eye – the remarkably warm color will help companies attract eyebrows to your brand.

2020 Color Trend - Shutterstock Report 2020 Color Trend – Shutterstock Report
Part of Shutterstock Report – Color Trend 2020

Aqua Menthe- # 7FFFD4: A vivid cyan-hued mint tone, perfect for conveying a fun, modern and outgoing brand personality.

2020 Color Trend - Shutterstock Report 2020 Color Trend – Shutterstock Report
Part of Shutterstock Report – Color Trend 2020

Phantom Blue- # 191970:  A rich, deep navy blue mimicking a dramatic night sky – ideal for a more professional and mature brand look.

2020 Color Trend - Shutterstock Report 2020 Color Trend – Shutterstock Report
Part of Shutterstock Report – Color Trend 2020

On the cover that illustrates this post, I put the color that is on the rise in our Brazil !!! It is undoubtedly a wonderful shade to use in a digital environment and also in print!

2020 Color Trend - Shutterstock Report 2020 Color Trend – Shutterstock Report
Imagem Shutterstock

Enjoy the report !!! And may your 2020 be as wonderful as these colors !!!